Your competition prep companion. Roleplay with an AI judge that asks real follow-ups, see exactly where you earned and lost points, then retry the moments that matter.
Pitchy supports all 20 individual roleplay events.
PBMPrinciples of Business Management and Administration
PENPrinciples of Entrepreneurship
PFNPrinciples of Finance
PHTPrinciples of Hospitality and Tourism
PMKPrinciples of Marketing
ACTAccounting Applications
AAMApparel and Accessories Marketing
ASMAutomotive Services Marketing
BFSBusiness Finance
BSMBusiness Services Marketing
ENTEntrepreneurship
FMSFood Marketing
HLMHotel and Lodging Management
HRMHuman Resources Management
MCSMarketing Communications
QSRMQuick Serve Restaurant Management
RFSMRestaurant and Food Service Management
RMSRetail Merchandising
SEMSports and Entertainment Marketing
PFLPersonal Financial Literacy
PBMPrinciples of Business Management and Administration
PENPrinciples of Entrepreneurship
PFNPrinciples of Finance
PHTPrinciples of Hospitality and Tourism
PMKPrinciples of Marketing
ACTAccounting Applications
AAMApparel and Accessories Marketing
ASMAutomotive Services Marketing
BFSBusiness Finance
BSMBusiness Services Marketing
ENTEntrepreneurship
FMSFood Marketing
HLMHotel and Lodging Management
HRMHuman Resources Management
MCSMarketing Communications
QSRMQuick Serve Restaurant Management
RFSMRestaurant and Food Service Management
RMSRetail Merchandising
SEMSports and Entertainment Marketing
PFLPersonal Financial Literacy
What is Pitchy?
Everything you need to show up ready.
One place to practice, get honest feedback and actually improve, built around how roleplay events really run.
Live
Roleplay Arena
Real event formats, original cases, a prep timer and notes, then you're in the room.
Live
AI judge
Five personalities that ask follow-ups about what you actually said. Out loud or typed.
Live
Replay Lab
Every point tied to your own words. Retry the weak moments and compare.
Live
Progress & coaching
Practice scores, skill mastery, a weekly plan and a coach to ask why.
Live
Cluster exam practice
Original practice questions by blueprint area, timed mocks and mistake review.
Hi, I'm Pich.
I'll cheer you on. The judge does the grilling.
How it works
Four steps. Then do it again, better.
1
Choose your event
20 roleplay events with their real format and timing.
2
Get a realistic case
Original scenarios with the facts, numbers and your role.
3
Present to your AI judge
Prep on the clock, then answer follow-ups out loud.
4
Review, retry, improve
See what earned points, then practice the exact weak spot.
The competition arena
Feel the clock before it counts.
Real prep and presentation timing for your event, a case that stays sealed until you start, and a judge waiting on the other side.
Simulated demo · no AI used here
10:00
Business Finance Series
Selected · 10 min prep · 10 min with the judge
Marketing Communications Series
Roleplay
Hotel and Lodging Management Series
Roleplay
Principles of Marketing
Roleplay
Meet your AI judge
It listens. Then it asks the hard question.
One focused question at a time, about your case and your answer. Never a hint, never the answer.
Pick a judge personality
Personality changes how a judge questions you, never how you're scored. Scoring never sees which judge you had.
Priya · Analytical
Sample exchange · not live
“You said 407 loaves. What margin did you assume, and what if flour prices rise 10%?”
Priya asks: You said 407 loaves. What margin did you assume, and what if flour prices rise 10%?
Animated text, no audio. In the app, judges can speak out loud and you can answer by voice.
Replay Lab
Every mistake is a chance to get better.
Replay your session, jump to the moments that earned or cost points, and retry exactly those. Your original score never changes; your next one might.
Feedback tied to quotes you actually said
Strengths and weak spots on one timeline
Targeted retries scored side by side
Your next three moves, linked to real practice
Evidence timeline
Sample session
Strength
To improve
To improve · Assessing risk
What you said
“We'd probably be fine.”
Why it mattered
The judge asked about losing cafés; the answer didn't size the risk or name a plan.
Try: Name the risk, size it, then give your safety net.
See a sample retry. In the app, you write or say your own.
Cluster exam prep
Live
Practice questions that teach.
Pitchy-written questions organized by each exam's published blueprint, with an explanation for every answer, blueprint-weighted timed mocks and mistake review. Not official DECA exam content.
Question 12 of 100Finance
ABCD
Illustration of the exam screen. The question bank is new and still being reviewed.
For chapters
Early version
Better practice, together.
Teams with join codes and practice assignments that check themselves off as students practice. Leaders see progress only from members who choose to share it. Mock rounds are next.
Assignment · One BFS roleplaysample
Assignment · PFL practice setsample
Mock roundplanned
Sample rows. No messaging between members and no public profiles.
Competition culture
The next generation of competitors starts here.
Real ambition. Real practice. Real progress.
Illustration
The night before
Notes, nerves, one more run-through.
Illustration
The practice round
Ten minutes, one judge, no pressure on the real score.
Illustration
The replay
Find the moment. Fix the moment.
Student stories will appear here as students choose to share them, with their permission. We'll never invent one.
Why practice with Pitchy
Built on three promises.
We're new, so no made-up reviews here. Just how we build it.
Evidence, not vibes
Every score points to words you said. If the evidence isn't there, we say so instead of guessing.
Practice the hard part
Follow-up questions, time pressure and the weak moments, not just another worksheet.
Private by default
No public profile, no real name needed, no recordings stored. Delete everything any time.
Pricing
Start free. Grow at your own pace.
Free
$0during early access
AI roleplays with five judge personalities
Voice or typed answers
Evidence-backed practice scores
Replay Lab with targeted retries
Coach, progress, weekly plan and the Toolkit
Fair daily limits on AI features keep it free for everyone.
A practice platform for high school business roleplays: realistic cases, an AI judge that asks follow-up questions, practice scores tied to your own words, and a Replay Lab to fix weak moments.
Is Pitchy free?+
Yes. Everything that's live is free during early access, with fair daily limits on AI features. A paid Plus plan is being planned; there's no price yet, and you can join the waitlist from Settings.
How do AI roleplays work?+
Pick an event, read an original case, prep on the clock, then present to an AI judge by voice or typing. The judge asks one focused follow-up at a time, based on your case and what you said.
Can I practice my specific event?+
Pitchy supports 20 individual roleplay events with their published format and timing. Cases are original, written for practice, and never copies of official cases.
Does Pitchy give official DECA scores?+
No. Pitchy gives estimated practice scores from its own rubric, and every point links to evidence from your transcript. They're for learning, not predictions of competition results.
Can advisors use Pitchy?+
Yes, in an early version: create a team, share the join code, and set practice assignments. You'll see progress only from students who choose to share it. There's no messaging between members.
Is Pitchy affiliated with DECA?+
No. Pitchy is independent and not affiliated with, sponsored by or endorsed by DECA Inc.
How does Pitchy protect student recordings?+
Pitchy doesn't store audio. Spoken answers are transcribed and the audio is discarded. Profiles are private, no real name is needed, and you can delete your account and data any time.